Pretty self explanatory and simple. HP wanted to promote its eco friendly servers.
Wednesday, May 6, 2009
The HP Green Quotient
Pretty self explanatory and simple. HP wanted to promote its eco friendly servers.
HP Slim line, find the PC
Created a contest promoting the brand new HP Slimline PC. The PC was positioned as a Lifestyle product, hence the game. Users needed to find all the hidden Slimline PCs in the room in 10 seconds. I managed to find all in 1 second. But then that's coz i came up with it. Heh!
The link is still active somewhere. If i get my hands on it i shall link these images to it, and you could try your luck too.
7Up.in
Conceptualised the entire site to promote 7Up, Fido and Lemon and Lime flavour. This site had interesting engaging ideas that was well received by users.
Lemon Bureau of Investigation
The brief was to promote their offline campaign that asked patrons to look under their crown for lemons. The more the number of lemons, the more the money they'd get. So after much brain storming I came up with this concept of bringing alive what i aptly christened, the Lemon Bureau of Investigation. We created a microsite that asked people to hunt for the crazy 'Le Mony' gang that had been up to mischief. Interesting reports and games were created and winners were presented with more money. :)This campaign was received well and this time when life gave you a lemon, you probably felt lucky.
Tuesday, May 5, 2009
Happy Dusshera
Just something I conceptualised for Makemytrip.com to celebrate Dusshera. This mailer worked pretty much like a print ad, but then am not complaining. Mailers generally do have that effect when you have the freedom to create anything. :)
Microsites and websites that I've worked on.
In this post, I'm including only those Url's that are still LIVE and kicking.
So if you wanna check them out. Click the link.
www.ilovemyteeth.co.in
I conceptualised and wrote copy for the entire website. This website acted as a host for various campaigns and contests conducted online by Orbit.
www.lead.timesofindia.com
The website was meant to support the ongoing offline campaign of Lead India '09. The challenge was to make the website relevant to the digital medium and at the same time in sync with what was happening offline.
http://www.hondacarindia.com/city/Flash/audioDemo.html
This was one project that i handled from start to finish. After conceptualising and sharing the idea with the client, it was my duty to understand the functionality of this much talked about audio system that came with the New City.
http://www.hondacarindia.com/city/360Degree/car_360.html
For this project, after much research and finding out what all was needed by our designers and coders, I conceptualised a plan to give users the option to view the All New Honda City online. The biggest constraint was the clients budget, and this site was created very differently from the usual 360 degree interactive car webpages. Both the inside and the outside of the car was created in record budget, and the out come is pretty cool still. Quite kicked actually.
http://beq.economictimes.indiatimes.com/
This website was in support to an already exisiting offline campaign. But the copy and the general functionality of the site was conceptualised by me.
www.airtel.in
Worked on this website in the initial phase. It was definitely one of the most challenging websites that i've worked on because of all the guidelines and also the necessary need to keep things overly simple because this was THE site.
So if you wanna check them out. Click the link.
www.ilovemyteeth.co.in
I conceptualised and wrote copy for the entire website. This website acted as a host for various campaigns and contests conducted online by Orbit.
www.lead.timesofindia.com
The website was meant to support the ongoing offline campaign of Lead India '09. The challenge was to make the website relevant to the digital medium and at the same time in sync with what was happening offline.
http://www.hondacarindia.com/city/Flash/audioDemo.html
This was one project that i handled from start to finish. After conceptualising and sharing the idea with the client, it was my duty to understand the functionality of this much talked about audio system that came with the New City.
http://www.hondacarindia.com/city/360Degree/car_360.html
For this project, after much research and finding out what all was needed by our designers and coders, I conceptualised a plan to give users the option to view the All New Honda City online. The biggest constraint was the clients budget, and this site was created very differently from the usual 360 degree interactive car webpages. Both the inside and the outside of the car was created in record budget, and the out come is pretty cool still. Quite kicked actually.
http://beq.economictimes.indiatimes.com/
This website was in support to an already exisiting offline campaign. But the copy and the general functionality of the site was conceptualised by me.
www.airtel.in
Worked on this website in the initial phase. It was definitely one of the most challenging websites that i've worked on because of all the guidelines and also the necessary need to keep things overly simple because this was THE site.
Everything below this post is banners and its derivatives
So basically I've worked on several brands and have been required to come up with both regular, everyday banners that are meant to just carry out existing brand messages and also new innovative banners that are meant only for the digital space.
I have only included a few banner concepts in this blog, for the simple reason that the blog portfolio will get too long for one to go through it properly. There's a lot of other things i need to post as well. Next up will be the Microsites that I've worked on.
I have only included a few banner concepts in this blog, for the simple reason that the blog portfolio will get too long for one to go through it properly. There's a lot of other things i need to post as well. Next up will be the Microsites that I've worked on.
Interactive banner for Timesjobs
All those who refilled their CVs on Timesjobs.com were supposed to get a parker pen free. Thought we could have some fun with this one. :)
Interactive banner for Samsung
User initiated banner showing the awesomeness of the X360. No 'puns' intended.
Interactive Banners
Created an interactive banner that allowed the user to strum the guitar for a little while before two stings broke. The user was then immediately greeted with the product that informed him about not missing any musical notes. Go Gear, With Full Sound technology.
Square Banner
A banner for Makemytrip.com. For this one, I was asked to make sure that everything about what MMT offers is on display.
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