Tuesday, May 5, 2009

Thakur ka Inteqam

This viral was one that got full digital media support. Perhaps that's why it did extremely well. We had banners, mailers and what not promoting this short film for Orbit. As you may notice, there's definitely a trend being followed by the success of all previous work. These sort of virals were pretty successful, once upon a time. Then every second agency decided to make a spoof and soon everyone got sick of them. I guess that's why being innovative and adaptive online is necessary. It took barely a year before everyone was copying this style.
In fact 'Sholay' the movie was by far the biggest movie to be spoofed by every second agency that thought they knew what a "Viral" was. Sad but true.
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