Lemon Bureau of Investigation

The brief was to promote their offline campaign that asked patrons to look under their crown for lemons. The more the number of lemons, the more the money they'd get. So after much brain storming I came up with this concept of bringing alive what i aptly christened, the Lemon Bureau of Investigation. We created a microsite that asked people to hunt for the crazy 'Le Mony' gang that had been up to mischief. Interesting reports and games were created and winners were presented with more money. :)

This campaign was received well and this time when life gave you a lemon, you probably felt lucky.