Wednesday, May 6, 2009

The HP Green Quotient



Pretty self explanatory and simple. HP wanted to promote its eco friendly servers.

HP Slim line, find the PC



Created a contest promoting the brand new HP Slimline PC. The PC was positioned as a Lifestyle product, hence the game. Users needed to find all the hidden Slimline PCs in the room in 10 seconds. I managed to find all in 1 second. But then that's coz i came up with it. Heh!
The link is still active somewhere. If i get my hands on it i shall link these images to it, and you could try your luck too.

7Up.in


Conceptualised the entire site to promote 7Up, Fido and Lemon and Lime flavour. This site had interesting engaging ideas that was well received by users.

Lemon Bureau of Investigation


The brief was to promote their offline campaign that asked patrons to look under their crown for lemons. The more the number of lemons, the more the money they'd get. So after much brain storming I came up with this concept of bringing alive what i aptly christened, the Lemon Bureau of Investigation. We created a microsite that asked people to hunt for the crazy 'Le Mony' gang that had been up to mischief. Interesting reports and games were created and winners were presented with more money. :)

This campaign was received well and this time when life gave you a lemon, you probably felt lucky.

Tuesday, May 5, 2009

Merry Christmas


Emailer for Christmas :)

Happy Dusshera

Just something I conceptualised for Makemytrip.com to celebrate Dusshera. This mailer worked pretty much like a print ad, but then am not complaining. Mailers generally do have that effect when you have the freedom to create anything. :)

Thakur ka Inteqam

This viral was one that got full digital media support. Perhaps that's why it did extremely well. We had banners, mailers and what not promoting this short film for Orbit. As you may notice, there's definitely a trend being followed by the success of all previous work. These sort of virals were pretty successful, once upon a time. Then every second agency decided to make a spoof and soon everyone got sick of them. I guess that's why being innovative and adaptive online is necessary. It took barely a year before everyone was copying this style.
In fact 'Sholay' the movie was by far the biggest movie to be spoofed by every second agency that thought they knew what a "Viral" was. Sad but true.

This one created for Microsoft Outlook.

There's an interesting story behind how this came about, which I shall share only if asked :-P
This won a Silver ABBY at the 2007 AAAI advertising festival.