What i do best

Creative strategist and Copywriter

People around constantly ask me what exactly do i do at work. Well the first thing i need to get across to them is that copywriting has nothing to do with the law and other legal rubbish. Then i get down into what i really do, and surprisingly most people already know what am talking about, because most of my friends and relatives are online and have experienced "my work" in some way or the other.

The need to be interactive.
While sitting with the creative team and brain storming, it was common to constantly hit creative roadblocks. That was perhaps because most of us found it difficult to draw the line between online and offline advertising. One thing that i also realised is that most people who get into online advertising continue to think offline, because i guess they've been subconsciously conditioned into thinking like that.

Off late the one thing that does get people thinking online is the word interactive. I know its not something new to hear but most people fail to understand what the online space offers them and this one word somehow helps the creative team think in the right direction.

Creative randomness
The good thing about the online space is that, no matter how random you get with your creative ideas, you can always make some advertising sense of it.
Online advertising is still young but it grows like a little puppy... DAMN FAST!

Does experience count?
No matter how old you are in the industry unless you're updated, you're as good as new. Your brilliant two month old idea is probably already redundant now. This is one of the biggest challenges, which keeps your mind active and innovative because everyday offers you a new challenge with brand new opportunities and possibilities.